Social Media Manager, Video
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Ideate and produce social-first video and educational series that drive genius' music knowledge ethos
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Manage daily posting across social channels, including Instagram, TikTok, and Twitter
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Host and produce a bi-weekly live tiktok segment featuring a talent search for emerging artists
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Oversee fan engagement and community management, including developing a network of influencers for UGC opportunities.
Series
Lyric Videos:
a brand-stylized lyric video format designed to integrate into music listening agents on tiktok and instagram. this format teaches audiences the lyrics, fulfilling the brand's ethos, while introducing them to the artists behind the trends they love.
Tiktok: 284K Likes, 2.7M Views
Tiktok: 482K Likes, 2.5M Views
On This Day:
an educational series designed to highlight meaningful dates and events in music history. we were able to repurpose this format around Black history and women's history months.
Credit Check:
a series created to bring attention to songwriters, the unsung heroes of the music industry (discontinued due to lack of bandwidth)
Top Performing Content
TikTok
27.8M Views
23.4M Reach
3.6M Likes
158K Favorites
27K Shares
1.5K Creates made with sound
18.5M Views
16.7M Reach
2.3M Likes
76k Favorites
17K Shares
3.1K Creates made with sound
13.4M Views
12.1M Reach
2.2M Likes
78K Favorites
5.2K Shares
225 Creates made with sound
Hosting
Live Talent Call
i host a bi-weekly "open talent call" on tiktok that invites new and emerging musicians to use the genius platform to showcase their talents.
News Coverage
i acted as an on-camera host to create engaging music news videos. I researched and wrote scripts on relevant news, and filmed & edited segments.
In-House Content
i ideated & produced organic content to participate in platform driven trends and drive conversations.