Creative Director
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Create and implement social media strategies and digital marketing campaigns for 8 local businesses, including both copywriting and art direction
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Ideate and produce all creative content on behalf of the company and it’s clients, including photographs, videos, and graphics for use in social media strategy and paid advertising promotions.
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Develop social media presence through content scheduling, audience management, and fan engagement.
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Increased followers by 65.6%, total impressions by 49.8%, and engagements by 32.2% on average across accounts.
Gilded Spotlight
Gilded Spotlight was a long-form series highlighting local and independent business owners in the Syracuse community.
Filmed, Produced, Edited, Directed
Original Italian Pizza
Provided social media account management and content production, including photoshoots and monthly video ads, to a local chain pizza shop.
Elevate Fitness
Provided social media account management and content production, including photoshoots and monthly video ads, to a local gym with two locations.
Suburban Transportation
Filmed, produced, directed, and edited commercials for a medical transport service. Used this content to produce the ongoing ad campaign, "Transportation You Trust."
J. Michael
Filmed, produced, directed, and edited monthly ads for circulation across social platforms for local clothing retailer.
EDGE Federal Credit Union
Provided social media account management and content production, including photoshoots, graphics, and video ads, to a local credit union, which sought to provide financial literacy in the community through partnership with local schools.
