The Fader | nalae

Social Media Director

Job Description

Manage daily posting on social platforms through formulating social copy, creating organic content, curating UGC from creators & repurposing editorial articles.
Strategize, plan, design, and execute magazine rollouts across social platforms.
Create original multimedia content (tweet formatting, memes, etc.) for native posting across social platforms.
Provide Live event coverage, including on-camera hosting.
Ideate and produce social video series to live on stories.
Manage weekend editors.
Write the daily newsletter.

Fact Check

fader fact check was a trivia series designed as an opportunity for social first content with artists, and to allow our team to participate in trending conversations. i arranged features with guests like omarion, guapdad4000, suburban, and more.

Fact Check

Magazine Rollouts

i was tasked with reformatting our magazine into easily digestible social content for instagram, as well as creating complementary engagement opportunities via stories.

Rollouts

Digital Fort

to generate additional buzz for the fader's 'digital fort' online festival, I booked takeovers, and hosted live games and interviews featuring artists on our lineup

Digital Fort